There's no brand name on this one, but it's almost assuredly a Japanese made strap. It's identical in style to the Bobby Lee/Ace Hootenanny style of guitar strap. The quality is fantastic on this one, with nice thick leather fasteners on each end. The condition of the strap overall is great. There is some wear on the underside of it, and some rust on the buckle, but the actual fabric on the top shows little to no wear. Don't hesitate to pick this strap up, as a genuine Ace strap can set you back as much as $100! This strap has the same quality without the over the top price tag.